Our company got its start when its founder, Rodolfo Furiani, began selling produce. His love and enthusiasm for the fruits of the earth, which he passed on to his children and associates, made the business grow by leaps and bounds, and came the next big step. The company decided to specialize in growing and marketing radicchio, forging its first contacts with major supermarket chains and the food processing industry. This created a network of collaboration that continues to this day, and now exports throughout Europe. The headquarters of Geofur P.O. are located in Legnago, near Verona, with a constantly expanding warehouse where products are processed and packaged to be sent to plants and supermarkets.
Our total guarantee of quality starts from the moment the seed is sown. Every partner must comply with the cooperative’s regulations for production, which is constantly monitored by our technical staff, through visits to the fields and testing by certified labs. We ensure total product traceability.